Six UCLan students have won prestigious creative awards at the D&AD (Design and Art Direction) New Blood Awards 2020. This international design competition recognizes the outstanding work in design and advertising from budding designers, worldwide.
Winners of the awards received either a Wood, Graphite, Yellow, White or Black Pencil trophy. The 6 UCLan winners involved four graphic designers and two advertising students who worked together on a joint project and claimed a Graphite and four Wood awards.
Ellie Spickett, a Preston native, was a winner of a Wooden Pencil trophy for her art direction piece. This tells the time via the sun to indicate ‘Martini Time’. The final year student, a former Our Lady’s Catholic High School and Cardinal Newman College pupil, said:
“I was ecstatic when I found out I’d won a D&AD Award as it’s such a prestigious competition for young designers.”
David Shorrock, from Longton, was also a Wooden Pencil winner, and his Save Our Stomachs project responded to the creative brief of designing a fun and convenient food delivery experience for Generation Z. This idea allowed users with a hangover, unexpected guests, or an all night study session to send a distress signal to their nearest Burger King outlet. The former Hutton Grammar School and Runshaw College student, 21, said:
“It’s something I’ve wanted since college and I used to walk past the wall of previous D&AD winners every day in University and that always motivated me so to finally receive an award is fantastic, I’m incredibly content and looking forward to the future.”
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